Shoe Wars: NCAA DI Coaches Seek Total Control But Zero Accountability

Potentially, this could be the equivalent of the Time's Up movement. March Madness morphed into September Sadness amid a FBI sting with no end in sight. If the feds genuinely know "the playbook" of an institutional crime family of coaches, it's doubtful there will be enough teams with winning records to stock an NCAA tourney field of 68. Let's be real! Coaches know when prize prospects take a knee or dump or exam affecting eligibility. Nonetheless, there was an instantaneous Sgt. Schultz "I Know Nothing" routine among a colossal collection of contemptible characters as ugly as disrobed #HollyweirdHarveySwinestein and his legion of leftist enablers such as NBC failing to do the right thing.

Closing-time release took longer than 15 seconds, but the dominoes started falling sooner than originally expected. Embracing holier-than-thou Slick Rick's own words, "we got lucky on this one" when the Pompous Pilot finally received a swift kick in the ass of his Louisville white suit rather than another proverbial slap on the wrist. Interim Cardinals coach David Padgett seems to be a pleasant enough person, but how perceptive can three-year teammate of thrown-under-the-bus former assistant Andre McGee possibly be not to discern what has been going on in Get-Your-Fill-In-The-Ville's basketball brothel et al? If the NCAA wants to help the FBI break the code of silence, it should force Rick Pitino's son and the 13 other former assistants serving as current head coaches to take truth serum to tell what they really know (nine of them at former Final Four schools).

Keep heading South for the next sweaty segment spotlighting Shoe Wars and check suit label of Auburn's smug coach for his tailor. Bruce on the Loose's "Pearl of Wisdom" prior to becoming an ESPN "expert" featured a failure to recognize his own residence. Despite "Rifle" along his side, he likely won't even know the all-time leading scorer Person who chucked away his college coaching career via dumber-than-doorknob decisions. If not rehired by ESPN again akin to demented Keith Overbite despite dismal demonstration at first post-scandal press conference, Pearl's next gig could be as NCAA investigator or FBI mole since he has experience with surreptitious recording of a phone conversation with prize prospect.

If FBI doesn't switch gears because of bigger fish to fry or whale if include Swinestein, it's just the tip of the iceberg as list of tainted schools increases weekly, if not daily. Where have the predictably pathetic press and toothless/clueless NCAA enforcement been for decades, anyway? With huge story staring them right in their beer goggles, inept national #MessMedia relied on cliches ("surprise commitment out of nowhere" and "late recruiting coup") when Brian Bowen Jr. affiliated late in the spring this year with Louisville. The FBI sting gives predictably pathetic press pundits such as The Undefeated to go on another silly racial crusade. Black chief recruiters (including one with $600,000 salary) are the latest victims among the oppressed as they wander off plantations, warranting kneeling players or marches on major highways blocking traffic. Meanwhile, the politically-correct NCAA has been more concerned with devoting time and energy to switching Indian nicknames for schools and gender-neutral restrooms as contributor to shifting national motto from "Tear Down This Wall" to "Tear Down This Stall."

Michael Jordan, the pre-endorsement Airness, donned Converse All-Star sneakers with North Carolina in the 1982 NCAA Tournament title game while Georgetown wore Nike. When did these shoe shenanigans start? The sneaker-linked fraud and corruption caught fire in mid-1980s when Nike owned the 1985 Final Four with each entrant donning the Swoosh. By the end of the "Gotta-Be-the-Shoes (Bribe)" decade, Final Four coaches connected to Nike such as ebullient Dana Kirk (Memphis State) and Jim Valvano (North Carolina State) either were imprisoned or well on their way to receiving a pink slip. Nike comrade Jerry Tarkanian (UNLV) was on suspect "sneaker" heels of Kirk and Valvano. Elsewhere on the scandal front in the Wild West days when shoes started orchestrating everything, Lefty Driesell left Nike for Reebok, which agreed to terms with Len Bias shortly before the Maryland All-American's cocaine-induced death. And guess who switched probation-shackled Kentucky from Nike to Converse upon succeeding Eddie Sutton? Yes, Slick Rick!

It's noxious to informed observers when they hear an announcer profusely identify a school by a coach's name although one can't deny college basketball fosters larger-than-life coaches. The players come and go, but the personable coaches remain, and their names become synonymous with the universities. The coaches virtually have perpetual cult followings in their propitious kingdoms. In other words, an ultra-successful coach such as Duke's Mike Krzyzewski is the King of Krzyzewskiville and isn't held accountable for multiple recruiting forays involving AAU player pimps, mediocre player with $100G in jewelry, Sullen-man Title IX incident and All-American already having abortion contract as NBA rookie.

A potential conflict-of-interest exists, however, when high-profile coaches receive astonishing supplemental six-figure incomes to endorse certain brands of sneakers. No different than looters stealing from outlet store during hurricane or #ShoeLivesMatter riot, there is simply no business like sneaker business. As the endorsement paychecks increased despite all-school deals commencing in the late 1980s, the questions multiplied concerning the marriage between college athletics and shoe companies. Consider:

  • In the 1980s before contract numbers went crazy, where was a coach's allegiance at times after selling his "sole" and receiving more compensation from an outside interest at the time than he earned in base salary from his school?

  • Should a coach receive any remuneration at all, let alone a fat paycheck, for outfitting his players in apparel they would don anyway? How much are the overpaid pariahs spending on medication these days to try to secure a decent night's sleep?

  • What about the majority of a roster or even just one player who prefers a brand other than the one with which the coach and school is affiliated? Don't the exploited players warrant a piece of the action inasmuch as they are the primary running, walking and jumping human billboards?

  • Where is the institutional control when coaches cut outrageous outside deals? Times really haven't changed from when coaches formed lines to sell their allotted Final Four tickets to brokers and took unreported-income bribes behind closed doors from promoters to participate in in-season tournaments.

  • Doesn't this involvement in a corporate battle where coaches earn significantly more than university presidents shove college athletics deeper into commercialization and further away from the spirit of competition as part of the textbook overall educational experience? Schools shifted comprehensive athletic department-wide arrangements with shoe manufacturers, but much of the largess is still funneled to the marquee coaches.

Converse, with its Chuck Taylors, was king of the shoe industry before Nike aggressively started signing prominent coaches to endorsement deals in the late 1970s. In the 1980s, other companies such as Reebok, Puma, Pony, L.A. Gear and adidas entered the "shoe wars." When the can-you-top-this perks seemingly turned obscene, some of the companies chose to invest their promotional dollars elsewhere at the grassroots level (AAU). Although detractors suggest Odor-Eaters should be in vogue because the arrangement stinks when coaches and not players are paid by sneaker companies, the bidding war for celebrated coaches and their schools escalated in intensity more than ever after Under Armour arrived on the scene.

The grand payoff for shoe companies arrived each March when the NCAA playoffs provide untold millions of dollars in free advertising. While Nike appeared to be overdosing on signing as many coaches as possible on its advisory board, adidas was more selective for several years in the early 1990s and had just two coaches under contract - Bob Knight (Indiana) and protege Krzyzewski. It is difficult to dispute the argument that adidas, with five championship game appearances in seven years from 1986 through 1992, might have received the best return on its investment in that period. But that was before Nike, the Beaverton, Ore.-based conglomerate turned Tobacco Road into Nikeville prior to the start of the 1993-94 season by luring Krzyzewski away from adidas and North Carolina's Dean Smith away from Converse, ending a 22-year marriage. At the time, the 15-year contract cooked up with "Shoe-chefski" included a $1 million signing bonus, $375,000 annually plus stock options. Talk about "feet-first" coaches who want to "Be Like Mike!" although current Carolina coach Roy Williams claims Nike was a "no-show" and never helped the Tar Heels secure a recruit. Of course, Roy knows this "fact" but wasn't aware of type of classes his scholars took enabling him to "earn" academic progress contractual bonuses.

Bench bosses got down on their hands and knees and thanked the Lord (or Devil) for Sonny Vaccaro when he started the supply-and-demand shoe-endorsement scheme. Vaccaro concocted the idea of personal-services contracts for Nike and initiated signing coaches to multi-year promotional deals. Sonny left Nike and subsequently headed adidas' fortunes. This move triggered raising the stakes under George Raveling, Vaccaro's spread-the-wealth successor at Nike. Depending upon your level of cynicism, the cozy relationship paid two-way street dividends. No wonder Nike nabob Raveling got plenty of support from coaching community regarding HOF enshrinement despite "sugar daddy" registering grand total of two NCAA playoff victories and zero league titles in 22 seasons as power-conference mentor (12 second-division finishes). During March on Washington in August 1963, Raveling worked security and came to possess the hard copy of civil rights leader Martin Luther King's famed "I Have a Dream" speech. By offering inside info, perhaps Raveling can also secure originals of recently-released Hall of Shame documents from intelligence agencies' files including a secret FBI analysis portraying MLK in a harshly-negative light.

Who benefited the most from Raveling and Vaccaro individually and shoe companies in general? Based on Slick Rick's 98% confiscation of Louisville shoe deal, it's time for some enterprising reporters to cite cumulative bounty prominent coaches received from sneaker manufacturers over the years. If not, we'll continue to hear drivel from Syracuse coach Jim Boeheim such as the following: "I sure as hell would rather have them (FBI) looking into terrorism and not spending three years investigating AAU programs or shoe companies. It's the least of our concern."

Similarly, why else would Krzyzewski say: "Shoe companies have been great for our sport. Understand the total positive impact shoe companies have on our sport. It pays for a lot." Meanwhile, UNC's Williams claims sneaker underworld is "foreign to me."

Countered AAU coach Myron Piggie, who wound up in prison: "Well, that's (expletive)," he told Yahoo Sports. "I mean, come on! You know Roy knew. He was in the mix. He knew what was going on. Roy's got amnesia."

Yes, coaching profiles for elite mentors such as Boeheim, John Calipari, Tom Izzo, Krzyzewski, Pitino, Bill Self and Williams should include career sneaker-endorsement payouts alongside totals of victories, league titles and NCAA playoff appearances.

By any measure and in many sordid ways, gimme-gimme-gimme Shoe Wars remains in an out-of-control spiral, exhibiting me-myself-and-I attitude with little integrity and no moral compass. If ESPN belatedly informs the masses that Kevin Love (UCLA) was worth $250,000, what was value of Anthony Davis before guiding Kentucky to 2012 national title as a freshman despite school threatening to sue Chicago Sun-Times for implying a significantly lower fee(t)-for-services? In the meantime, if Pitino really does "love the players," he should donate the millions remaining on his salary, at least the sneaker proceeds since the Cards were adidas' flagship school after UCLA departed for Under Armour, to try to help Louisville's arena (KFC Yum! Center) from defaulting on debt payments. Hall of Shamer Pitino and other feet-elite/father-figure coaches owe the sport that and so much more. Instead, they're circling the wagons similar to hypocritical Dimorats such as creepy Clinton cronies Lisa Bloom, David Boies, Lanny Davis and Anita Dunn protecting denizen donor #HollyweirdHarveySwinestein as if movie mogul was #SickWillie clone. In the same way they subsequently abandoned a sinking ship like so many rats, there eventually will be similar self-preservation of about three dozen prominent programs maneuvering through the minefield in a corrupted coaching community in 2018.